Baked Off with Copycats – the Importance of Intellectual Property in the Baking World.
Back Four Baked Off with Copycats – the Importance of Intellectual Property in the Baking World. Copycat Cronuts® and the mouth-watering success of a hybrid If you consider yourself a foodie then chances are you’ve asked – what is a Cronut® and most importantly – where can I get one? It was lucky New Yorkers […]
Fake Problems: 30% Can’t Identify Counterfeit Products
Back Four Fake Problems: 30% Can’t Identify Counterfeit Products In a recent competition we asked fans to tell us if a range of Football Club Merchandise was ‘Fake’ or ‘Real’ – to which we saw over 8,000 responses. The results showed overall that a staggering 30% of fans asked could not spot a counterfeit product […]
6 Tips Every New Business Needs To Protect Their Brand
Back Four 6 Tips Every New Business Needs To Protect Their Brand
Mumpreneurship
Back Four Mumpreneurship Recently, while stumbling through the social media jungle I came across a seller of counterfeit football shirts who described herself as a “mumpreneur”. Despite it being a new concept to me it immediately set my mind spinning about the nature of entrepreneurship in our digital age. If your idea of entrepreneurship is […]
Northern Powerhouses Gather to Give Counterfeiters the Blues
Back Four Northern Powerhouses Gather to Give Counterfeiters the Blues On the 21st September 2017 Back Four and the Premier League once again brought together outstanding speakers and delegates from across the intellectual property and football industries at the fourth annual Football Against Fakes conference. Since 2014 we have partnered with the Premier League to […]