Fake Problems: 30% Can’t Identify Counterfeit Products

Back Four Fake Problems: 30% Can’t Identify Counterfeit Products In a recent competition we asked fans to tell us if a range of Football Club Merchandise was ‘Fake’ or ‘Real’ – to which we saw over 8,000 responses. The results showed overall that a staggering 30% of fans asked could not spot a counterfeit product […]

Mumpreneurship

Back Four Mumpreneurship Recently, while stumbling through the social media jungle I came across a seller of counterfeit football shirts who described herself as a “mumpreneur”. Despite it being a new concept to me it immediately set my mind spinning about the nature of entrepreneurship in our digital age. If your idea of entrepreneurship is […]

Northern Powerhouses Gather to Give Counterfeiters the Blues

Back Four Northern Powerhouses Gather to Give Counterfeiters the Blues On the 21st September 2017 Back Four and the Premier League once again brought together outstanding speakers and delegates from across the intellectual property and football industries at the fourth annual Football Against Fakes conference. Since 2014 we have partnered with the Premier League to […]